Event

This marks the 15th consecutive year that Saigontourist Group has taken part in this prestigious event, leveraging the opportunity to present Vietnam's diverse tourism products to partners and visitors from Asia and beyond. 
 

"As a premier tourism hub in the region, Singapore serves as both a promising market and a vital gateway for Vietnamese tourism to connect with other global markets. Therefore, Singapore is a key market for Saigontourist Group, and our participation in ITB Asia 2024 underscores our commitment to exploring new markets and attracting diverse international visitors to Vietnam," said Pham Huy Binh, chairman of Saigontourist Group. ITB Asia is a premier travel trade event in the Asia-Pacific region, organized annually as a B2B exhibition and trade fair. This year's event featured hundreds of exhibitors from various sectors, including aviation, hospitality, entertainment, travel, and travel technology, representing regions such as Asia-Pacific, Europe, the Americas, Africa, and the Middle East, alongside a multitude of visiting buyers. Held under the theme "Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism", the conference programs at ITB Asia 2024 highlighted the latest trends and innovations in the global and regional tourism industry.

By participating in the event, Saigontourist Group advanced its efforts to attract more international visitors from key tourism markets to Vietnam, contributing to the growth of the tourism industry in HCMC and nationwide, as well as within Saigontourist Group itself. The group actively participated in industry seminars and conferences, conducted direct meetings with international buyers, explored partnerships to tap into potential markets, and stayed updated on the latest global tourism trends.

On this occasion, Saigontourist Group was joined by its subsidiaries, which represent leading names in travel services, gastronomy, and hospitality. These include Saigontourist Travel Services Company, Rex Hotel Saigon, Hotel Majestic Saigon, Hotel Grand Saigon, and Caravelle Saigon.
Additionally, Saigontourist Group joined a tourism promotion program for Vietnam and HCMC in Singapore from October 21 to 26 as part of ITB Asia 2024. 

The 3-in-1 show is a venue for businesses to explore opportunities, set up partnerships, and collect information for business development. This year’s edition features a 75% increase in African exhibitors as well as 25% growth in those from Europe.

ITB Asia 2024 serves as a great opportunity for Saigontourist Group to connect with potential partners and showcase Vietnam's tourism activities to a global audience.

According to Vietnamese Ambassador to Singapore Mai Phuoc Dung, ITB Asia is an annual event in Singapore that brings together thousands of travel firms from around the world. It’s here that attendees can get insight into the development of Asian tourism over the next ten years, as well as how to develop sustainable tourism that aligns with global trends, he continued.
For Saigontourist Group, regular participation in major international trade shows and tourism fairs, such as ITB Asia 2024, provides an opportunity to promote and market its new products and services to key global tourism markets. It also allows Saigontourist Group to contribute to the international promotion of Vietnamese tourism and attract more global visitors to Vietnam in the post-Covid 19 era.