Event

The "Vietnam Tourism Promotion Conference" takes place in Tokyo on July 12 and in Osaka on July 14, 2023.

The program is one of the highlight activities to celebrate the 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan (1973 - 2023), supporting to promote Vietnam as one of the 24 countries that have been recognized and introduced by the Japanese government as a safe and attractive tourist destination for Japanese tourists announced at a press conference in May 2023 coordinated by the Japan Tourism Agency (JTA) and the Japan Association of Travel Agents (JATA).

The Vietnam Tourism Promotion Conferences in Japan have the presence of the Vietnam Ministry of Foreign Affairs, Vietnam Embassy in Japan, Vietnam National Administration of Tourism, the mayor and the officials from the Tokyo and Osaka cities, the leaders of JTA, JATA and Japan National Tourism Organization (JNTO), leading tourism and airlines groups from both countries along with international and local press agencies.

Mr. Pham Huy Binh, Chairman of Saigontourist Group informs: “Japan is the key market of the Vietnam and Ho Chi Minh City tourism and belongs to the five most important international markets of Saigontourist Group. Before the Covid-19 pandemic, every year, Saigontourist Group welcomed and served over two hundred thousand Japanese tourists to Vietnam using single or package services, products from Saigontourist Group member units’ system of accommodation, food, entertainment, conferences and seminars…services nationwide. With the reverse, Saigontourist

Travel Service Company, a filial of Saigontourist Group, annually brings thousands of Vietnamese tourists to Japan.

The participation of Saigontourist Group in co-organizing this event is part of a strategy to restore and expand the source of international visitors, exploiting cooperation opportunities, especially with international tourism partners in the Japanese market after a long time being affected by the Covid-19 pandemic. At the conferences, Saigontourist Group contributes to promote Vietnam and Ho Chi Minh City tourism to tourism and airline groups as well as tourists in the two cities of Tokyo and Osaka. These are cities that have a good friendship with Vietnam and Ho Chi Minh City. Through the events, Saigontourist Group aims to continue implementing large-scale international tourism promotion activities, while responding with solutions to attract international tourists, especially the key Japanese market in Vietnam and Ho Chi Minh City”.

Trinh Ngoc Thanh, Vietnam Airlines Deputy General Director affirms: “This program is an opportunity for Vietnamese companies, travel agents, airlines together with partners in Japan to exchange, offer cooperation direction solutions in order to seize opportunities from the recovery of the two countries' tourism industries. After nearly 30 years of establishing airline routes to Japan, we are proud to continue to carry out the mission as a national airline, directly contributing to the deep and strong strategic relationship between Vietnam and Japan over the past 50 years.”

At the two conferences, Saigontourist Group and Vietnam Airlines signed a two-way tourism development cooperation agreements with leading Japanese partners such as Japan Association of Travel Agents (JATA), Japan Tourism Promotion Agency (JNTO), All Nippon Airways (ANA), Peace In Tour, MS Tour...with the commitment to bring two-way tourism to recovery and growth, to develop new product lines meeting the needs of customers from the two countries, to increase international airlines routes, as well as to promote tourism marketing between the two countries and of each brand…

This time, accompanying Saigontourist Group in the Vietnam Tourism Promotion Conferences are the presence of member units who are leading representatives in the field of travel, high-class accommodation services, exhibitions and events organization. The participating units include: Saigontourist Travel Service Company, 5-star hotels: Hotel Grand Saigon, Caravelle Saigon Hotel, New World Saigon Hotel and Hoa Viet Joint Venture Company - Vietnam Golf & Country Club...

As a co-organizer of the event, Saigontourist Group actively participates in activities promoting Vietnamese and Ho Chi Minh City as safe and attractive tourism destinations, possessing a variety of beautiful landscapes, special cuisine, friendly and hospitable people. These are the factors that Japanese tourists pay special attention to when choosing a foreign tourist destination, especially when coming to Vietnam and Ho Chi Minh City. Saigontourist Group also conducts working sessions and signing contracts with leading tourism partners in Japan to develop two-way tourism between Vietnam and Japan; survey products, markets, refer to new tourism models in Japan in the post-Covid-19 period. At Saigontourist Group's booth, there are also activities to display and promote Vietnam and Ho Chi Minh tourism, along with the introduction of diverse, attractive products and services of the Group.

Saigontourist Group hotels, resorts, entertainment spots and restaurants always offer products, services with preferential policies for Japanese guests. The Group’s units focus especially on accommodation, culinary, entertainment, shopping, beauty, golf products and services ... suitable for diverse segments of Japanese customers when coming to Vietnam. For travel products, Saigontourist Travel Service Company focuses on exploiting Vietnamese destinations with beautiful natural scenery, long-standing historical sites, environmentally friendly spots, combining with local culinary experiences, cultural and artistic values, the opportunity to learn about handicrafts. The company also promotes sports tourism - golf tourism products combining of High-class resorts, golf courses with beautiful designed and strong identity. For the tour line from Vietnam to Japan, the company focuses on traditional boat tours (Tokyo, Kyoto, Osaka, Nagoya ...), seasonal tours (Sakura, Wisteria, Shibazakura…tours; autumn leaves tours; winter skiing tours; traditional Japanese New Year celebration tours...) combined with expanding new and unique local destinations (Fukuoka, Sapporo, Kyushu, Tochigi...), making Japan a destination to be the first choice of Vietnamese tourists, including pure travelers and business travelers.

Since Vietnam tourism opened after a hiatus due to the Covid-19 pandemic, Saigontourist Group has always been a pioneer in different programs and activities enhancing international marketing and promotion in key markets with the objective to increase the attraction of international tourists to Vietnam. In 2022, Saigontourist Group has participated in many international promotional events in many countries. In particular, Saigontourist Group along with Vietnam Airlines and its partner co-organiêd the Trade - Investment - Tourism Promotion Conference between Vietnam and the United States in San Francisco during the official visit of Prime Minister Pham Minh Chinh and a high-level delegation of the Socialist Republic of Vietnam to

the United States, on May 17, 2022. In 2023, Saigontourist Group continues to participate in world-class travel fairs in the US, UK, France, Korea, ASEAN... Following the program of events to promote Vietnamese tourism in Tokyo and Osaka, it is expected that this October, Saigontourist Group will coordinate with partners to co-organize a Vietnamese food festival in Tokyo, Japan.

After nearly 30 years of operation, Vietnam Airlines transported a total number of 15 million passengers on airline routes to Japan. Currently, Vietnam Airlines is the airline holding the largest passenger transport market share between the two countries, reaching nearly 35%. In 2022, the total number of passengers transported by Vietnam Airlines on routes to Japan will reach nearly 360 thousand. In the first six months of 2023, Vietnam Airlines transported 436 thousand passengers, an increase of more than 400% over the same period last year. This is a very positive sign that this aviation market is becoming more bustling, contributing to cultural exchange, trade and economic development of both countries.

Saigontourist Group is a leading hospitality group in Vietnam. Established on August 1, 1975, the Group is currently managing more than 100 units of hotels, resorts, restaurants, travel agencies, amusement parks, hospitality college, exhibition and conference center, golf course, cable TV...