At the first time this Award was organized, Saigontourist Group was honored to be recognized and awarded the Ho Chi Minh City Golden Brand Award. The Ho Chi Minh City Golden Brand Award 2020 has just been held solemnly in Ho Chi Minh City in the evening of January 21, 2021.
Ho Chi Minh City Golden Brand Award was conducted by The People's Committee of Ho Chi Minh City and directly undertaken by the Department of Industry and Trade of Ho Chi Minh City and the Saigon Times Group. It will be held annually, starting from 2020. The award is aimed to honor businesses in Ho Chi Minh City who had many efforts and success in building impressive product and service branding, associated with the identity of Saigon - Ho Chi Minh City. The award also aims to create motivations encouraging businesses to actively innovate, create, develop sustainably, and contribute to improving the brand's competitive advantages of businesses in Ho Chi Minh City in the domestic and international market.
The jury process for participating brands is based on strict criteria, including compliance, development, creativity, brand investment and brand management; quality and safety of products and services; social responsibility. The voting panel consists of reputable experts with rich experience in the field of marketing and brand development. At the same time, the organizers also conduct polls from consumers through the online system.
At this award ceremony, two members of Saigontourist Group, Saigontourist Travel Service Company and Rex Hotel Saigon were also honored to receive Ho Chi Minh City Golden Brand Award 2020. Saigontourist Travel Service Company is currently the leading travel agency in Vietnam, operating effectively in three areas of domestic travel, inbound travel and outbound travel. And Rex Hotel Saigon is one of the top 5-star hotels in Ho Chi Minh City that is always trusted by many domestic and international customers.
“Being voted in the top enterprises to be honored with the Ho Chi Minh City Golden Brand Award 2020 is a merited recognition for the efforts and innovation of Saigontourist Group in a year in which the economy has faced many difficulties. We are also very pleased and honored that, besides the Head Group, there are also two member units of the Group, Saigontourist Travel Service Company and Rex Hotel Saigon, that were recognized and awarded.", said Mr. Pham Huy Binh, Saigontourist Group Chairman of the Board of Members.
Saigontourist Group just celebrated its 45th anniversary on August 1, 2020. During the four and a half decades of establishment and development, Saigontourist Group has made many outstanding achievements, always develops together with the strong rise of Ho Chi Minh City tourism, and is currently the leading hospitality Group of the country. Saigontourist Group also contributes, participates in organizing and successfully serving many important cultural and tourist events in
Vietnam and Ho Chi Minh City, most notably Nguyen Hue Flower Street on every traditional Tet holiday continuously from 2004 to present.
Sự kiện khác
07/03/2026
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