Vision
A leading tourism brand in Vietnam
Become one of the leading tourism brands in Vietnam and the region in the fields of hotel & resorts - gastronomy - travel - recreation - professional training and other travel services.
Mission
Bring experiences and happiness to customers, partners, employees, owners and the community through our tourism products and services.
With the symbol of a 5-petaled golden apricot blossom surrounding a globe, Saigontourist Group's logo symbolizes its mission to elevate the status of Vietnamese tourism, presenting the image of Vietnam worldwide by providing experiences and unique products and services that represent our country's cultural and spiritual values with international quality.
Core values
Integrity
Collaboration
Creativity
Hospitality
